NUUI World, a leading Thai dietary supplement brand, has undergone a major transformation — from offering health-focused products to delivering products that help people feel good every day. Embracing the new concept "Feel Good, Every Day," the company is repositioning itself as a Life Science Brand. This new direction emphasises innovation and the value of nature through carefully selected global extracts, adhering to international standards to meet the needs of modern consumers seeking advanced dietary supplements and wellness products.
The brand introduced new highlights including the launch of newly formulated tropical fruit-based products at THAIFEX ANUGA Asia 2025.
From "Healthy Brand" to "Feel-Good-Every-Day Brand"
Ms Siriporn Thongrujiruj, Founder and CEO of NUUI World Co Ltd, said: "NUUI World has been a leading Thai dietary supplement brand since 2012. Our mission is to empower everyone to live healthier, more radiant lives through scientifically backed products. We focus on developing high-quality, convenient products that align with today's consumer lifestyles."
A Significant Business Shift
NUUI World has recently made a strategic shift from being a general supplement brand to a Life Science & Wellness Brand. This change reflects the evolving needs of consumers who now seek not only health benefits but also products that enhance their overall well-being — both physically and mentally.
"This transformation marks NUUI World's growth and commitment to delivering a holistic life experience. We aim to boost self-confidence through easy-to-use products that deliver real results," Ms Siriporn added.
Innovation and Product Development
NUUI Fiber is one of the brand's continuously evolving products. NUUI Fiber Gold, the top-selling new formulated product, features 3 Biotics (Pre-, Pro-, and Postbiotics) that support digestion and gut health. Other products include NUUI Fiber Plus Prune, NUUI Fiber Plus Papaya, NUUI Fiber Plus Passion Fruit, and NUUI Fiber Plus Tamarind — each offering convenience and natural health benefits.
Participation in THAIFEX – ANUGA Asia 2025
To reach a broader audience, NUUI World is showcasing its products at THAIFEX – ANUGA Asia 2025. Highlights include the launch of the newly formulated NUUI Fiber Gold and the popular NUUI Fiber Plus Prune. The brand is also unveiling three new fiber formulas:
- NUUI Fiber Plus Papaya
- NUUI Fiber Plus Passion Fruit
- NUUI Fiber Plus Tamarind
These new offerings aim to meet diverse consumer needs. The booth will also feature a meet-and-greet with popular artist Lee-Thanat to entertain and connect with visitors.
Future Direction
NUUI World is committed to expanding both B2C and B2B operations. The company plans to launch new products and distribute them via vending machines for greater accessibility.
Additionally, NUUI World is collaborating with renowned illustrator TUM ULIT to create a brand character that inspires people to love and care for themselves sustainably.
NUUI World’s recent partnership with world-class, award-winning designer Somchana Kangwarnjit, Founder and Executive Creative Director of Prompt Design, has elevated its packaging and various advertising development. This collaboration underscores our dedication to creating products that inspire daily well-being. It also highlights our brand’s ability to connect with and cater to the lifestyles and values of today’s consumers
For more information, visit www.nuuiworld.com, Facebook: Nuuiworld | NUUI WORLD ONLINE, TikTok: @nuuiworld, LINE: @nuuiworld or call 097-285-8339.
